centralasian (centralasian) wrote,

_____________________________[PRO] Ambient Design Intervention

если бы поиск из прошлого постинга был более успешным, то он бы нашёл большую статью про Philips Design, опубликованную в последнем номере Fast Company, с несколько агрессивным названием Design ntervention.

очень интересная статья, на самом деле; если игнорировать там всякий бизнес-слэнг и пропаганду, то можно выудить несколько интересных идей о роли дизайна в нашей жизни.

"How can we provide more happiness, a more relaxed life," he [Stefano Marzano, шеф-повар, chief creative director of Philips Design] asks, "without actually entering the utopian idea that the world should change overnight?" He calls design nothing less than a "catalyst for a paradigm change," the mechanism behind the improvement of the human condition. Global warming, the quest for personal safety, sustainability, the Renaissance - no notion is too big or too amorphous to inform Philips Design's work".

no notion is too big or too amorphous - хе-хее, so very tru.

но ближе к моим рубашкам, о роли people research для дизайна:

"A team of researchers and designers had created the room just for me [автора статьи]- or rather for "Simone," the persona Philips created to represent people like me: a professional woman in her thirties, pregnant, somewhat comfortable with technology. There were three different "rooms": one for "Justin," a tech-savvy 29-year-old with a huge music collection; another for "Alexandra," a fiftysomething technophobe who loves hosting dinner parties; and Simone's."

картинка в журнале, кстати, показывает как раз "комнату" fiftysomething technophobe Алехандры (для спокойного и несколько взбудораженного её настроения).

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