June 20th, 2002


_____________________[PRO] supermarket shopping by design

"They know that when women open the door on the ice-cream case, they'll reach for the third package from the front.

"They know that spraying water on the vegetables makes us think the vegetables are fresher.

"They know that red and orange make us feel hungry, and if they put items in bulk bins, we won't buy them — but we'll think everything else in the store is less expensive.

"The people who design supermarkets know so much about you, it can make you squirm.

Your supermarket shopping is done by design