May 12th, 2003

cea pro choice

[PER] пирОГИ и Financial Times

батюшки, так вот и приходит слава международная... FT печатает заметку о пирОГАх (если я правильно понимаю - поправьте меня, если пирОГИ и ОГИ - это четыре совершенно разных человека).

Shelf Life - OGI, Moscow
Andrew Jack
Financial Times; Apr 26, 2003

A short walk from the bolshoi in central Moscow, a studenty corner cafe is capitalising on the city trendsetters' growing taste for coffee and contemporary literature.

With bright orange chairs, chrome walls, exposed concrete beams and soft Arabic music penetrating the smoke-laden atmosphere, OGI looks like something out of underground Manhattan in the 1980s. This being Russia, there is a well-stocked bar too. Customers nibble at OGI's hallmark cheap Russian pies at tables scattered with newspapers, while behind them some 4,000 books - as well as an assortment of magazines, videos and CDs - are on sale around the clock.

"Books have become trendy," says Vladimir Soldatov, a recently graduated physicist turned bookshop manager. "A lot of our clients are from the Moscow Architectural Institute, and design academies. There are also computer chat groups that meet here." There's no shortage of such Russian greats as Dostoevsky on sale, mostly bought by foreigners visiting or living in Moscow. Locals often buy foreign classics - from Hemingway to Aleister Crowley.

Many of his customers, he says, are inspired by the recommendations of Afisha, a weekly listings magazine. Translations of modern foreign writers - Frederic Beigbeder, Michel Houellebecq, Douglas Copeland - are popular. Russians such as Viktor Pelevin, Vladimir Sorokin and the pseudonymous Boris Akunin have become modern classics. For those in search of contemporary fiction, he advises Fox Mulder Looks Like a Pig, by Andrei Gelasimov and Last Petal by Sergei Kuznetsov.

OGI, 12 Bolshaya Dmitrovka, 007 095 229 3453

жжэшников обозвали "computer chat groups"... не понимают они пока, что речь, как всегда, О Чём-То Большем...

cea pro choice

[PER] Triumph :: голландцы зажигают

голландцы зажигают, да... щит установлен прямо перед крутым поворотом, я думаю, там дежурный пост скорой надо ставить, при мне за пять минут две машины чуть в бетонный бордюр не врезались.

ладно, с триумфа - какой спрос, но эти-то как присоседились (одна - строительная компания, а другая - какой-то консалтинг, но, может, и вру)... bundling прям какой-то, примерно в том смысле, про который avva как-то писал (фиг я, конечно, ссылку сейчас найду)

на русской версии триумфа заставка начинается с фразы "добро пожаловть в триумф интернэшнл ооо!" так и слышится сладострастное "о-о-о-о"!

фраза "skip intro" переведена как "опустить вступление"... но всё сделано так, чтобы ничего не опускалось :)

на французской и, по-моему, английской версиях довольно интересная навигация в начале, с такими летающими девушками...

ещё там на глобусе (карте?) зум хорошо реализован, мне бы такую штуку на дисплее камеры хотелось, да и в шопе бы не помешало... Collapse )

cea pro choice

[PER] word_salad

word_salad - нечто похожее на hrenovinaу, только на английском. хотя уклон, конечно, больше на "словечки", не так сильна привязка к каким-то вещам...

cea pro choice

_____________________[PRO] Gensler Establishes Strategic Relationship with Autodesk

Gensler Establishes Strategic Relationship with Autodesk

Gensler, World's Leading Architecture and Interior Design Firm Enhances Client Service and Consultant Coordination with Autodesk Building Lifecycle Solutions

лозунг генслеров - Branding Through Architecture. они делали, в частности, дизайн для дома Getty Images. вообще, замечательная группа, если говорить про ambient intelligence, то такие такие группы скорее его двинут, чем IT-шные дизайнеры...

у них много хороших текстов на сайте, и некоторым i-архитекторам там можно что-то и подсмотреть... и кейсы интересные.

cea pro choice

[PER] UPS и диагональный уэб-дизайн

olegpaschenko как-то заметил, что если бы я делал свои работы не диагонально, а как-нибудь поортогональнее, то цены бы им не было для уэб-дизайнеров... но вот некоторые хорошо и с диагоналями управляются:

а цены моим работам и так совершенно никакой нету...

cea pro choice

_____________________[PRO] Book Review: The Alchemy of Brand-Led Growth

A model marketing manual
By Rita Clifton [head of Interband]
Financial Times April 30 2003

Book Review: The Alchemy of Brand-Led Growth
By Mark Sherrington
Palgrave Macmillan

Inevitably, I feel positively biased towards a book that says "Respect to Interbrand" (my company) in its closing pages. Nevertheless, from any point of view this is a highly readable, engaging and practical book about real marketing and what it can achieve in successful growth for a wide range of businesses.

Mark Sherrington writes with the wit and wisdom of someone who has been there, done that, consulted on it, made mistakes and lived to tell a good tale. This is not surprising in view of his background. Mr Sherrington is a former Unilever senior marketer, who founded a successful marketing consultancy, Added Value, and has now returned to the client world as global marketing director with South African Breweries.

His is an informal writing style, packed with examples and anecdotes; a refreshing change from the dry academic prose and flow charts that beset so many marketing textbooks.

Having said that, the book has its fair share of process diagrams, matrices and strategic models; terms such as "the five Ws", "the four As" and various "Rs" and "Ps" are sprinkled around.

And, in fact, the book is structured around what he terms "the five Is": Insight, Ideas, Innovation, Impact and Investment Return.

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cea pro choice

[PER] взрыв в знаменском... faq

© Musa Sadulayev/AP Photo

A man carries the body of his child killed by a blast, which completely destroyed the two-story building housing the office of the Federal Security Service, at the site of the explosion, in the Chechen town of Znamenskoye, Monday, May 12, 2003. A truck bomb ripped through a government compound in northern Chechnya on Monday, killing at least 30 people and wounding more than 100 others, officials said.

o, faq...