July 8th, 2004

cea pro choice

_________________________[PRO] semantic memory is an amodal & dynamic system

Classic neurological accounts and some contemporary theories of semantic memory assume that concepts are acquired through a learning process that draws together information experienced in each of our verbal and nonverbal modalities.

These accounts embody three critical assumptions:
- semantic representations are amodal;
- the mapping between surface form and meaning varies for different modalities; and
- the representations are dynamic.

The influence of these three factors was revealed in data collected over a 4-year longitudinal period in two patients with Collapse )

- как работает организация/использование "контекстов"?
- как устроена кросс-модальность памяти?
- как угасает распознание метафор/юмора при деменции?

cea pro choice

____________________[PRO] going against customer feedback

"Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.

"When asked, Amazon.com customers seemingly didn’t want one-click ordering. Jeff Bezos, founder of Amazon.com, felt otherwise. From his experience, he knew that people hated purchase processes. I read about this a couple of years ago and it really made me think. Here was someone who did not listen to his customers wishes, gave them something which they said they didn’t want, which after a while they really got to like.

- Usability and listening to customers have limits