CyberAtlas reports that 56 percent of Internet users don't bother looking through more than two pages of results on search engines. According to a recent study from iProspect, three-quarters of Internet users use search engines. However, 16 percent of Internet users only look at the first few search results, while 32 percent will read through to the bottom of the first page. Only 23 percent of searchers go beyond the second page, and the numbers drop for every page thereafter.
Only 10.3 percent of Internet users will look through the first three pages of results, while just 8.7 percent will look through more than three pages. The study also indicates that 52.1 percent of Internet users choose the same search engine or directory when searching for information, while 35 percent alternate among a number of favorite search properties.
Just 13 percent of users said that they use different search engines for different types of searches. Overall, Internet users were happy with the results garnered from engines, with three quarters of respondents claiming their searches were successful most of the time.
However, the research also found that Internet users normally switch to an alternative search engine if they are unable to find the information they are looking for. Only 7.5 percent of Internet users said they refined their search with additional keywords in cases where they were unable to achieve satisfactory results.