_____________________[PRO] digital/web interview with Peter Morville & Lou Rosenfeld
"We've always recognized that information architecture involves a balance of art and science. We can study users and usage. We can survey stakeholders. We can analyze content...
But, in the end, we must listen to gut instinct, be creative, and take risks.
Peter Morville (Argus Associates) & Lou Rosenfeld(Semantic Studios)