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_____________________[PRO] Taking User Experience to the Next Plane

Taking User Experience to the Next Plane
Nielsen Norman Group Presents User Experience 2003

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 4, 2003--User-experience experts at Nielsen Norman Group regularly study and ask, "What makes the experience of using things not only logical, but effortless, and not only successful, but delightful?"

Jakob Nielsen, Don Norman, Bruce "Tog" Tognazzini and Kara Pernice Coyne of Nielsen Norman Group will lead lively discussions surrounding these questions at the daylong main event September 23 of their five-day User Experience 2003 conference, which opens September 21 in Chicago. The other four days are filled with 28 in-depth tutorials covering all aspects of user experience for websites, intranets, software and products. And, all are designed to push the user-experience discussion to its next plane.

"Our 2003 conference is the most extensive, diverse and in-depth that we have ever offered. Besides the return of our most popular tutorials, we're presenting early findings from our latest research -- still in progress -- on evaluating emotional design," said usability expert Jakob Nielsen, principal, Nielsen Norman Group.

Nielsen Norman Group's User Experience 2003 conference, now in its fourth year, will be held this year at the Westin Chicago River North in Chicago, Illinois. Highlights among the topics covered include:

Emotional Design: The Principles -- Donald A. Norman

Progress in Web Usability: Two Steps Forward and One Step Back -- Jakob Nielsen

Evaluating Emotional Design -- Kara Pernice Coyne

Magical Interfaces: Applying the Lessons of Stage Magic to Interaction Design -- Bruce "Tog" Tognazzini

Online Customer Service Success -- Jim Sterne, Target Marketing

Testing for Enjoyment -- Randy Pagulayan, Microsoft Game Studios

Writing for the Web -- John Morkes, Expero Inc.

Design of Everyday Things -- Donald A. Norman

Information Architecture -- Peter Morville, Semantic Studios

Information Foraging -- Stuart Card & Peter Pirolli, Palo Alto Research Center, a subsidiary of Xerox Corporation

Visioneering: Future Planning -- Bruce "Tog" Tognazzini

E-mail Newsletter Usability -- Amy Stover, Nielsen Norman Group

When: September 21-25, 2003; 9 a.m. to 5 p.m.; main event: Tuesday, September 23;
Where: Westin Chicago River North, 320 North Dearborn, Chicago, IL 60610
Price: $600 per day, with discounts offered for multiple days.
Information and registration: http://www.nngroup.com/events/

About Nielsen Norman Group

Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. Nielsen Norman Group principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are each world-renowned experts in usability and human use of technology.

Besides authoring books and evangelizing about user experience, they and the other user-experience specialists at Nielsen Norman Group offer high-level strategic consultation on usability of websites, consumer products, software designs and anything else that needs to be easy-to-use.

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