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[PER] Digital could reframe the value of our photographs

"The thing that remains constant whether the photo is a silver mirror or a digital image," Lesy said, "is the mind." - Digital could reframe the value of our photographs

небольшая статья о возможном влиянии цифровой фотографии на сложившие практики "производства и потребления" семейных фото; собраны почти все классические "фигуры дискурса" на эту тему.

вся статья - потому что могут потом стереть:

Digital could reframe the value of our photographs

By Ben Rand
Staff writer

(March 7, 2004) — Over the years, the rituals of consumer photography haven’t changed much: Take the pictures, drop the film at the store. Pick up the pictures. Share a smile or a tear. Find the album or the shoebox.

Networked digital photography is well on the way to redefining those time-tested habits, by making pictures more immediately available to more people in more ways. But will the technology produce an oversupply that somehow makes snapshots less special in our lives?

It’s possible — but not likely, according to experts in both photography and human behavior. Pictures will remain central to reminding us of who we are, where we came from, and what we’ve experienced, said Michael Lesy, professor of literary journalism at Hampshire College in Massachusetts.

"The snapshot really is a marker, and the more snapshots we have, the more possibility we have of remembering," said Lesy, a best-selling author whose books include Time Frames: The Meaning of Family Pictures [тема mime-a]. He said that not even the ease of altering digital images will shift the importance of photos because people will always know what the truth is, no matter what the picture shows. "The thing that remains constant whether the photo is a silver mirror or a digital image," Lesy said, "is the mind."

Yet it is conceivable that pictures will lose some of their currency as they multiply, another expert said. Digital technology allows for taking more pictures but also makes it easier to dispose of them without much of a second thought, according to Richard Chalfen, professor of visual anthropology at Temple University. Chalfen has studied the role of snapshots in Japanese society [найти бы].

The emphemeral nature of computer technology also poses a hazard if snapshooters decide they prefer digital over printed images, Chalfen said. Pictures stored today on CD-ROMs might not work in the computer systems of tomorrow, for example.

"The meaning of it all for the culture is still up for grabs," Chalfen said.

Still, Chalfen and others note that digital could enhance day-to-day communications. And many businesses are already making that very discovery, said Bob Goldstein, an industry consultant who is co-writing a book about visual communication.

Whether it’s a real estate agent posting listings online or a home furnishings salesman snapping pictures at trade shows, businesses are starting to use images to improve their work processes, Goldstein said. That knowledge will rapidly transfer into more personal uses, he adds.

"We think images are going to be used on a mass scale, worldwide, for the first time," Goldstein said. "They will be like e-mail, one of our basic devices for communication."

The increasing popularity of camera cell phones will accelerate the use of images, said Alexis Gerard, Goldstein’s co-author and the founder of The Future Image Inc., a widely respected digital imaging consulting firm [кто такие?].

With camera phones, "what happens is that now you have a camera with you at all times. … And the camera you have with you is better than the one you don’t," Gerard said.

Rather than cheapening Kodak moments, technology could very well enhance it, another expert believes. Multimedia technology will "contextualize and expand the reach of the photograph," said Fred Ritchin, associate professor of photography and imaging at New York University.

BRAND@DemocratandChronicle.com
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