What he was looking for was something straightforward for designers like himself to give the electronic gadgets they were creating a fancy graphical screen that users could read easily, and from which they could control the device as handily as they might use a computer mouse. Building it was a time-consuming and costly process. He decided to make it easy and cheap.
- A Chip That Makes Electronics Easier To Use.
помимо дизайнеров электронных гэджетов, жизнь обещает быть лучше и для рядовых юзеров:
The upshot for consumers: more electronic products with dynamic Windows- or Macintosh-like GUI interfaces will be showing up in kitchen appliances or in the car or even at the gasoline pump--all of them made more easily (and cheaply) than ever before.
не очень понятно, в чём радость от создания отдельного чипа на эту тему; в монстрах типа nexperia такую фиговину просто вставляют как отдельный програмный блок, причём в более продвинутных версиях его можно чуть ли не беспроволочно заменять.
