"Emotivism is the philosophical rationale that personal preferences are the basis for evaluative judgments. Previous communication scholarship has considered the effects of emotivism on interpersonal communication. This article extends the question of emotivism to postmodern events in which individuals co-opt signs and identities from another culture to create fictional or "pseudocultural" communication.
"This essay demonstrates, through an examination of a Native American-style powwow produced by and for White Americans, that emotivism deeply impacts communication within pseudocultural events. Most significantly, a better understanding of emotivism - and its conflict with cultural narratives - adds urgency to the call for an end to the expropriation of cultural traditions.
Emotivism and Pseudocultural Identities, Kathleen Glenister Roberts(Department of Communication & Rhetorical Studies, Duquesne University, Pittsburgh, Pennsylvania, USA), Howard Journal of Communication, Volume 14( 4), 2003, pp. 195-208.
никогда ничего не знал про powwow; а это, оказывается, довольно большая индустрия, интересно;
emotivism - он же ethical subjectivism, он же non-cognitivism - "was fairly widely advocated in the middle of this [уже прошлого, конечно] century. It isn't as popular as it once was, but it still has quite a few proponents". даже и не знаю, что сказать - довольно далёкая от моих интересов область; но пусть уж лежит, для "кругозора".